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29th March

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29th March

Post  cyprussyd on 2014-03-29, 9:41 am

Reid made his return to management in March 1995 with [You must be registered and logged in to see this link.], who were battling relegation in the [You must be registered and logged in to see this link.]. He kept the club up, and the following season they were crowned champions of the division and were promoted to the Premier League. In 1996, a group of Sunderland fans operating under the name Simply Red and White had a [You must be registered and logged in to see this link.] hit with the song Cheer Up Peter Reid – an altered version of the song [You must be registered and logged in to see this link.]. The team was relegated back to the First Division at the end of the [You must be registered and logged in to see this link.], after losing their last match of the campaign at [You must be registered and logged in to see this link.].
Sunderland missed automatic promotion by one place in [You must be registered and logged in to see this link.], and drew 4–4 with [You must be registered and logged in to see this link.] in the Division play-off final. Reid's side missed out on promotion after losing 7–6 in a penalty shoot-out in one of the most dramatic games ever seen at [You must be registered and logged in to see this link.]. The following season Sunderland bounced back from this defeat, winning the First Division with a then-record breaking 105 points.
Throughout [You must be registered and logged in to see this link.], Sunderland were competing for a place in [You must be registered and logged in to see this link.] competition but in the end missed out after finishing in seventh place, one of the highest finishes ever achieved by a Premier League team in the season after promotion. Striker [You must be registered and logged in to see this link.] was the highest league scorer in England and Europe with 30 goals in the Premier League, and therefore won the [You must be registered and logged in to see this link.] that season; he is the last Englishman to win the accolade to date. Reid also had a brief spell as manager of the [You must be registered and logged in to see this link.]team in this season. For a while in [You must be registered and logged in to see this link.], Sunderland were second in the league and it looked as though they would secure qualification for the [You must be registered and logged in to see this link.], but their form dipped in the final stages of the season and again they finished seventh.
Reid's team suffered a downturn in the [You must be registered and logged in to see this link.] season ending up one place above the relegation zone and with just 28 goals from 38 games – fewer than any other team in the division. In a bid to halt the decline, Reid paid a club record £6.75million for Norwegian striker [You must be registered and logged in to see this link.] from [You must be registered and logged in to see this link.] but was unsuccessful. Reid was let go in October 2002 after nearly eight years as Sunderland manager.

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cyprussyd
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