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Post  cyprussyd on 2014-03-29, 9:41 am

Reid made his return to management in March 1995 with Sunderland, who were battling relegation in the First Division. He kept the club up, and the following season they were crowned champions of the division and were promoted to the Premier League. In 1996, a group of Sunderland fans operating under the name Simply Red and White had a top 50 hit with the song Cheer Up Peter Reid – an altered version of the song Daydream Believer. The team was relegated back to the First Division at the end of the 1996–97 season, after losing their last match of the campaign at Wimbledon.
Sunderland missed automatic promotion by one place in 1997–98, and drew 4–4 with Charlton Athletic in the Division play-off final. Reid's side missed out on promotion after losing 7–6 in a penalty shoot-out in one of the most dramatic games ever seen at Wembley. The following season Sunderland bounced back from this defeat, winning the First Division with a then-record breaking 105 points.
Throughout 1999–2000, Sunderland were competing for a place in European competition but in the end missed out after finishing in seventh place, one of the highest finishes ever achieved by a Premier League team in the season after promotion. Striker Kevin Phillips was the highest league scorer in England and Europe with 30 goals in the Premier League, and therefore won the European Golden Shoe that season; he is the last Englishman to win the accolade to date. Reid also had a brief spell as manager of the England under-21team in this season. For a while in 2000–01, Sunderland were second in the league and it looked as though they would secure qualification for the UEFA Champions League, but their form dipped in the final stages of the season and again they finished seventh.
Reid's team suffered a downturn in the 2001–02 season ending up one place above the relegation zone and with just 28 goals from 38 games – fewer than any other team in the division. In a bid to halt the decline, Reid paid a club record £6.75million for Norwegian striker Tore André Flo from Rangers but was unsuccessful. Reid was let go in October 2002 after nearly eight years as Sunderland manager.

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