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It's Not Just About The Money

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It's Not Just About The Money Empty It's Not Just About The Money

Post  Guest on 2018-08-25, 10:14 am

As an Eastleigh supporter I hope it’s OK to mention this on this forum. Around six years ago we were going through a difficult time and wondering what our club’s future was, when we suddenly found ourselves with a new club owner in the form of Mr Stewart Donald. There was no quick fix when Stewart arrived and there were still quite a few bad days including many many months without an away win. Gradually, though, the corner was turned. I don’t know whether our experience of SD (and our then manager Richard Hill who has followed Stewart to Sunderland) would give any indication of what to expect over the next season or two at the Stadium of Light. There is though, for anyone interested in his time at Eastleigh, an interesting book which follows the club’s fortunes over the second full season of his ownership. It also gives the background to his takeover of Eastleigh FC and a good synopsis of the first full season of Stewart’s regime. The title is “The More We Win the Better It Will Be”. It was written by sports journalist Paul McNamara. It’s gives some fascinating insights and is available from the mainstream online booksellers and also directly online from the publishers at troubador.co.uk/bookshop/sport-hobbies/the-more-we-win-the-better-it-will-be/
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Post  cyprussyd on 2018-08-25, 10:24 am

Thank you for that and you are more than welcome any time, we have a resident Norwich and Man City supporters so a more refined visitor would be a nice improvement.

Donald and his team have transformed Sunderland beyond recognition, right now everything they touch is turning to gold,but, we are not daft and know it wont last forever and we will have our bad times.

Your title says its not about the money and how true that is, mind we still have fans complaining, it seems you need to spend millions to be a proper club but that's how we got to where we are.


Just about everything has changed but the biggest change for me is the honesty and openness of the management team from Donald down, match day now starts for many with a pint or kick about with the directors in the pub or fan zone and when we score they are seen celebrating like fans, not polite applause but jumping arm waving joy.

I for one look forward to match days and cant wait for home games so I can enjoy the full match day experience, very different to our recent past.

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Post  Guest on 2018-08-25, 6:15 pm

Thanks cyprussyd and congrats on your away win today.
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