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2018-10-14, 7:45 pm by canary-dave

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the squiggle

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the squiggle

Post  cyprussyd on 2018-08-02, 2:41 pm

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As Charlie Wyke was announced as a Sunderland player on Wednesday evening he posed with his new squad number at the Stadium of Light.
Holding aloft a Sunderland shirt with his name and number 9 on his back, it was the first time Sunderland fans had seen the new lettering and numbering for the 2018-19 EFL season.

One thing that was immediately noticeable was a squiggle that appeared just before the name.
That squiggle will appear before every name on every EFL shirt this season, and for good reason too.
Here’s what that squiggle is and why it is there.

What is the squiggle?

The squiggle is the logo of mental health charity Mind.

So why is it on the back of shirts?

Mind are the official charity partner of EFL for the 2018-19 season, and as part of the deal their logo and name appear on the back of every shirt.


Who are Mind and what do they do?

They are a mental health charity who promote the benefits of healthy bodies and healthy minds, by using the power of football and other sports to improve the nation’s mental wellbeing.



What do they hope to achieve from the EFL deal?

The goal to enhance and improve the way that football, sport and society approaches mental health and will seek to increase awareness and understanding amongst fans, Clubs and staff alike.
With one in four individuals affected by mental health problems, the EFL will work with its network of 72 Clubs and community trusts to promote Mind’s message and services to millions nationwide with four ambitions to promote better mental health:
- Support EFL players, managers and staff
- Raise awareness about mental health with fans, clubs and staff
- Raise funds to deliver life changing support
- Improve the approach to mental health in the EFL, in football and in wider society

How long does the partnership last?

The initial deal is a two-year one. It started for the upcoming 2018-19 season and will also remain for 2019-2020 too.

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Re: the squiggle

Post  MrRAWhite on 2018-08-02, 3:24 pm

I have never bought a name and number for the shirt for many years, but promoting this great cause will have me going down there tomorrow and getting my name and the number 7 on my shirt..

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